We are entering into the world of “B2Me” ecommerce space in these days. Retail marketers and ecommerce marketing and sales experts need proven strategies and techniques that enable customers to complete their purchases by convincing them more than ever.

For most ecommerce sellers/vendors, payment gateways are seen as a necessary evil to deal with. Surely, they help you accept payments from your customers, but they’re not at the top of your list of organizations you like working with. They’ve developed a reputation of being sleazy, money-grubbing middlemen that take advantage of sellers from small, medium to large size.