Turn Irregular Shoppers into Regular Ones with VidaMonti

We are entering into the world of “B2Me” e-commerce space in these days. Retail marketers and ecommerce marketing and sales experts need proven strategies and techniques that enable customers to complete their purchases by convincing them more than ever.

Personalized financing in your follow-up emails and re-targeting ads can offer powerfully compelling messages, like Don’t miss out…pay as little as $X a month! But the problem in here is that you will end up paying high interest rates, transaction fees and other hidden fees, unless you have a very good credit score and level of income and no debts in your chart. Those 3^rd party money lenders or service providers claim that they don’t take anything from you, but actually they do. You can end up harming your financial situation worse than ever.

Retailers leverage VidaMonti‘s Smart Sliced Payment option to double their re-targeting efforts by offering personalized payment options to their customers that aligns with financial situation of the customers.  VidaMonti is a marketplace like Amazon and Flipkart with some leveraging differences.

By selling on VidaMonti, the customers of retailers can:

• Pay sliced monthly very easily for any eligible product.
• Save money by not paying for any interest rates and transaction fees in their purchases. This way gives shoppers to have full control on their shopping experience in terms on financial flexibility.
• Purchase the products they need without worrying about their financial situation and credit score, also improve their life standards.

Promoting the value of pay-over-time financing in your re-targeting has a remarkable impact on conversion because it directly addresses the key concern holding customers back from purchasing: “How can I comfortably afford this?” Most customers—and in particular millennial—abandon purchases due to concern over affordability, and traditional payment options like credit cards do little to allay their hesitation. According to the Fed, the percentage of Americans under 35 who have credit card debt has fallen to its lowest level since 1989, serving as further evidence that millennials are not interested in becoming indebted in the way their parents have.

Consumers are seeking payment solutions that are on their side, without gimmicks and hidden fees. VidaMonti addresses this need by providing an easy and transparent way to pay over time. Our tools can give you the power to lift conversion rates by as much as 20% and increase average order values by more than 70%.

Customers are seeking payment solutions and marketplace that are on their side, without gimmicks and hidden fees.

The Landscape is Changing Fast: Build Your Toolbox and Flex Your Marketing

With the emergence of tools like Google’s Customer Match and Bing’s audience-driven ad technology, the possibility to personalize your marketing—both on your own site and elsewhere—has greatly expanded. However, as more people use ad blockers, you need more than personalization to drive click-backs and convince consumers to complete their purchases.

Shopping on desktop and mobile devices is now commonplace, but holding someone’s attention long enough to complete a purchase can be daunting. Now, near-field communication lets you set up a digital billboard, which can entice customers to buy the items that you are offering on VidaMonti they’ve just viewed on their phone or screen.

Artificial-intelligence-generated content, another rapidly growing trend, leverages your customer data to tailor your website copy, off-site ads, and email messages to each individual customer. Augmenting your customer data with information on expanded selling options such as VidaMonti provides an additional lever and makes your marketing even more effective.

By combining these new tools with Famelent’s technology and marketplace infrastructure, you can create a shopping experience uniquely tailored to each individual customer preferences and financials. VidaMonti, as marketplace, allows you to tie financing options to individual products, product categories, and cart types, so you can use the customer data you’ve gathered to offer the most attractive and customer-friendly payment options possible based on your own product type and scale. VidaMonti also helps you to unlock the door to reach your abandoned customers and turn them into steady and passionate loyal customers.

Expand Your Brand

Creative marketers are learning to use payment methods as a marketing tool throughout the shopping experience. A transparent marketplace combined with a strong financing solution like VidaMonti can go even further by playing an integral role in communicating your brand values to the bigger audience.

Once customers experience the benefits of Famelent’s easy and transparent monthly payments—which they view as a valuable incentive offered by you, the retailer—they return as loyal customers who appreciate the easy payments you offer, driving up repeat purchases and maximize your branding.  When brands partner with VidaMonti to sell their products internationally, customer loyalty may increase and everybody wins.

Let’s discuss how you can leverage Famelent’s solutions into your re-targeting efforts and online sales. Request a call with your responsible team member, or email sellerportal@vidamonti.com. If you’re new to VidaMonti and would like to learn more, please email contactus@vidamonti.com.