It can be hard to believe our purchasing decisions matter when we consider the sheer enormity of the fashion industry. But actually, they do more than we can think of. Fashion is a $2.4 trillion global sector that hires 70 million people worldwide and arguably is the second biggest polluter after the oil industry.
“Paradox of Choice in Fashion Ecommerce” addresses how fashion ecommerce sites can use the psychology of choice to create a better, more enjoyable customer experience, and increase sales.
It’s 2020. And online fashion shopping is still a nightmare due to bad experiences in online fashion search. Users are still continuously struggling with a major problem all around the world, that’s called overchoice. Learn more about its reason and how to solve it!
Do you feel overwhelmed and disappointed with a purchase when there are just too many options? You may have occurred the overchoice effect. The reason for this is that you are trying to pick the best option, or even after making the purchase you believe you could have chosen something better. Interestingly though, neither children nor elders experience the overchoice effect. But there is a catch!
Is it possible to create beautiful clothing that doesn’t imperil the air quality? Limiting the damage from climate change requires cutting net greenhouse gas emissions to zero by 2050. But it isn’t just the carbon emissions you need to worry about. Once the clothes have been worn, used and thrown away, the non-biodegradable fabric they’re made from can sit in landfills for up to two centuries.
Everybody buys something, whether it’s sometimes or so often, it doesn’t matter. When we look at online shopping, as being an online shopper searching for the right product, one thing will always be a constant: Your life is a collection of countless conscious and unconscious decisions made day after day. And these decisions play a major role to save or waste your time or money.
It’s well documented that too much choice – ‘overchoice’, ‘choice paralysis’, ‘paradox of choice’, whatever you want to call it – rather than help people, causes a whole host of problems including a ton of anxiety and stress. When it comes to shopping online this ‘overchoice’ is just getting worse and worse.
The existence of decision fatigue is not a new thing. It was existed long before from online shopping, travel to insurance. The decisions we have to make now are way too many, and each with high stakes. Decision fatigue is a part of our lives and it will go on to be a part of our lives constantly, but the question is how to ease the pain.
“Unprecedented.” That’s the word we keep hearing for the level of disruption that COVID19 has brought to our economy and our social lives. Echoes of responsible shopping, repeating and saying no to fast fashion products have resonated on television and media. Considering that fashion is one of the biggest polluting industries, here are the key commandments to navigate the post-pandemic world with caution, responsibility and without sacrificing style.
Physical presence in the moment may always not match with your mental state. You have to make an especially intentional effort on these transitions when you work from home because you do not have the natural change of context cues in context of balance. Here are some of the ways to be less distracted and more present whether you are working or enjoying personal time.