“Paradox of Choice in Fashion Ecommerce” addresses how fashion ecommerce sites can use the psychology of choice to create a better, more enjoyable customer experience, and increase sales.

Do you feel overwhelmed and disappointed with a purchase when there are just too many options? You may have occurred the overchoice effect. The reason for this is that you are trying to pick the best option, or even after making the purchase you believe you could have chosen something better. Interestingly though, neither children nor elders experience the overchoice effect. But there is a catch!

Everybody buys something, whether it’s sometimes or so often, it doesn’t matter. When we look at online shopping, as being an online shopper searching for the right product, one thing will always be a constant: Your life is a collection of countless conscious and unconscious decisions made day after day. And these decisions play a major role to save or waste your time or money.

The existence of decision fatigue is not a new thing. It was existed long before from online shopping, travel to insurance. The decisions we have to make now are way too many, and each with high stakes. Decision fatigue is a part of our lives and it will go on to be a part of our lives constantly, but the question is how to ease the pain.

Physical presence in the moment may always not match with your mental state. You have to make an especially intentional effort on these transitions when you work from home because you do not have the natural change of context cues in context of balance. Here are some of the ways to be less distracted and more present whether you are working or enjoying personal time.